On Sunday I had the privilege of attending The Makeup Show Dallas, a two day seminar “dedicated to artistry, networking, community, inspiration and education”. The event was exclusive to beauty industry insiders and included workshops, seminars, networking and best of all tons of shopping at pretty steep discounts. The absolute best part though was that I was given a press pass, giving me unadulterated access to take photos and linger at all the amazing booths while asking tons of questions.
When I first walked in I was pretty overwhelmed (to say the least) by the crowds. There were TONS of people there and the lines to shop at each booth were crazy long. It took me about 20 minutes to shop and pay at Make Up For Ever (the diamond sponsor for the event) and about 25 to NiGEL Beauty Emporium. Despite having theme park-worthy lines, the discounts were amazing and everyone was clearly shopping their butts off.
Though some booths had their typical displays (see Smashbox below), most of the more commercial beauty suppliers just had everything laid out in neat little stacks. It was very interesting to see the difference between how the booths who sold exclusively to people in the beauty industry versus people who sold also to the general public set up their displays.
One vendor for example sold these beauty blenders in their fancy little packaging while the more industrial beauty suppliers were selling them in gallon sized ziplock bags in quantities that would obviously only be needed by someone who applies makeup to a whole lot of faces. It was so weird and interesting for me to see this divide because I’m never privy to this whole other world of commercial makeup.
Brands that have displays in bigger beauty retail stores like Smashbox and OCC were set up in their usual way, except they had about double the retail space that they would normally have in an ULTA or a Sephora. These were also the ones that sold out super fast. I tried getting a couple items from Smashbox but by the time I got there everything I wanted was already sold out.
I did manage to get my hands on a couple OCC products that weren’t sold out though! I picked up three lip tars; a matte in the shade Interlace, the lip primer, and a stained gloss in the shade New Wave. I ended up paying $20 for all three. Can you believe that? Twenty dollars for THREE lip tars? Thats over $50 worth of stuff. If you don’t understand my excitement check out a couple Youtube videos of lip tar reviews. They are extraordinarily pigmented, stay on forever, and last basically a lifetime since all it takes is about a quarter the size of a pea to get a very opaque coverage.
They also had nail polishes in shades that matched their lip tars, but I had to pass since I just ordered a bunch of Essie polishes. Sidenote: how cool is this picture? It remind me of an ice cream shop.
Naturally I had to save the best for last, so I went to the Make Up For Ever (henceforth referred to as MUFE) booth. MUFE is my absolute favorite brand and so I had a little bit of a fangirl moment when I found out all their products were 40% off, including the new Ultra HD Foundation.
And here they are, calling me, demanding I buy one of every shade. I’ll do a proper review of the foundation in a later post, but if I had to sum up the foundation in one sentence it would be: Holy shit, this stuff really works.
Here’s my little haul from the event. I purchased:
OCC Lip Tar Primer
OCC Lip Tar Matte in the shade Interlace
OCC Lip Tar Stained in the shade New Wave
Make Up For Ever Ultra HD Foundation in the shade Y235
Large lavender Z palette
A scoopy thing to depot my makeup (spatula? depotter?)
Ben Nye Banana Powder
NiGEL lashesh of the following types:
#42 (I bought two of these)
I spent about 4ish hours at the event and couldn’t be happier with how everything turned out. I met some extremely knowledgeable people, shopped till I dropped, and saw some of the most breathtaking makeup applications I have ever had the privilege of seeing.
Have you ever been to a similar event? How was your experience? Let me know in the comments section below!